Besides, many large pharmaceutical companies are looking at diversification. Would you also consider Johnson & Johnson to be a consumer products company? They've been a diversified company for decades, but their pharmaceuticals business is still huge.
This would make sense to take a (panholistic?) attitude towards health. Vitamin consumption is (Big Vita?) is a large and growing industry, Pharma will hedge it's bets if necessary..if you can't beat them, join them